Rewrite! – Interactive Stories

Rewrite! – Interactive Stories is a F2P (free-to-play) mobile romance visual novel game aimed for Indonesian female young adults who enjoys casual gaming. In Rewrite, players play as a woman that need to find a partner in 30 days in order to escape an arranged marriage.

How it Started

Rewrite serves as an R&D project that helps StoryTale Studios gather data about the landscape of mobile game platform and GaaS business model (game as a service). It also kickstarted an innovation in the studio’s content creation pipeline that is more streamlined and better empower the studios’ writers and visual artists.

My Role

• Defined the product vision and created a prototype to communicate and validate the idea with company’s stakeholders.
• Collaborated with writers, visual artists and programmers to design a visual novel creation pipeline that streamlines narrative and visual content creation.
• Defined roadmaps and timeline to guide developments and launch app releases.
• Lead and manage a multi-disciplinary team from ideation to its launch using a lean-agile framework.
• Monitor user feedback and interact with them to gather valuable insights to improve the product.

Results

• Established a new data-driven visual novel pipeline that can be used by the company for similar products in the future.
• Successfully implemented GaaS monetization elements in the game that includes in-app purchases, ads, and rewarded ads.
• Published the game on Google Play Store on September 2021.
• The game is rated 4.7 of 5 on Google Play Store with 1000++ downloads. (As of December 2021)